I believe chocolate is the most divine of foods. It is a superb antidepressant. One should be poor without a cup of hot cocoa in the evening. The best sort of chocolate is the kind scorned by TIME Magazine, which according to this month's issue finds greater value in a Hershey bar than an Organic Free Trade Dark Chocolate bar. TIME magazine compares on the basis of price and nutritional value, important considerations no doubt, but please, give me the Free Trade bar. I will pay a dollar more. Maybe all the razzmatazz about Free Trade is true, maybe embellished, but at any rate what a pleasant thought to sell, that the cocoa farmers are getting paid a fair price for their beans, and thus this cocoa is imbued with good will and good luck, and that means good things will happen to me from eating this cocoa. And I do appreciate the flavor that I find in Free Trade chocolate, and I am certain it is superior to any brand of Hershey's, even their Dove brand. I find Hershey's too sweet and not chocolatey enough by a long shot. The chocolate I prefer is bittersweet and strong-flavored. Lindt 90% is grand, but there are some other good brands that cost more, and Free Trade is one.
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