What's Wrong With Best Buy

What's wrong with Best Buy is the same thing that's wrong with Sears and Target and all the other bricks-and-mortar dinosaurs. After they go bankrupt, perhaps their space can be used for something useful. The problem is that their upper management, the corporate types, don't get that they are living in 2017, not 1970. Best Buy's plan of action is push sales of high-margin gadgetry to the suckers that walk through their doors. Lots of luck with that. Meanwhile, I do all my shopping online. Best Buy's web site sucks and so does Sears'. They don't get 2017. What they need to do, right now, is sell out to Amazon. Just take pennies on the dollar for their stock price. Because they are already irrelevant.

Staples is the same. I walk into Staples, and it is a wasted effort. They have nothing I need, nothing I want. All that Staples wants to sell me are the high-margin gadgets like tablets and phones. I need specific accessories, like a cable or adapter. Staples doesn't have it. So they aren't going to get me into their store, ever, in a million years. I buy all the high-margin stuff online, anyway. If Staples knew anything, they would focus on just the things they are good at, instead of trying to cram everything office-related into one store.

The only thing I remember about Best Buy is that, twenty years ago, I bought a refrigerator from them with no money down and zero interest. I paid it off before the interest came due. They charged me interest anyway. They violated the terms of the agreement, and I wound up paying a hundred-odd dollars and staying on the phone with their customer disservice for an hour or two. Have not been in their store since. That's twenty years of sales lost, because Best Buy places the emphasis on screwing the customer, rather than providing good service. All these cunning little tricks and traps for the unwary may succeed in the short-term in garnering a little bit of money, but consider for a moment the sales I've directed, not to Best Buy, but to their competitors, because I would never suggest anyone buy anything at Best Buy.

Motley Fool is wrong about Best Buy, but right to describe themselves as fools. Best Buy doesn't need more online promotions or advertising for their web site. Everybody knows about Best Buy already. What they need is to make their web site one-tenth as good as NewEgg's. Right now, Best Buy has the worst web site in the universe. They need to crawl out of the land of Suck. What they should do is to go to NewEgg and just buy NewEgg's system. Pay them a billion, whatever it takes, but get the system and the people that designed it. Only then could Best Buy stave off bankruptcy, maybe, if they're lucky.