Some bloggers churn out pages of verbiage per day. I've done so. If a more sedate pace as followed, then blogging offers an opportunity to review and refine one's writing and thinking. Reviewing a thought or idea several days after its creation offers entirely new perspectives. Sometimes, what seemed logical instead seems exaggerated for dramatic effect. Such ideas must be rejected as being not quite the thing, imprecise. Precision is important. Casting too wide a net is a common mistake.
I also think it is well to walk in silk slippers like the ninja, not clunking boots. Express an idea without overstating the case. Avoid excessive explanation. Draw an outline only, allowing the intelligent reader to fill in the blanks. By engaging the reader's mind in the activity of reading, making it work harder, the writer provokes interest. Additional areas of the brain are being stimulated. A baseline of pleasure is initiated. The writer must maintain that interest by giving various rewards, such as new or interesting ideas. He must avoid punishing the reader by inserting obvious exaggerations that insult the reader's intelligence, leading him into forming an instant rebuttal. Once a reader starts arguing with a writer, the game is over. The text will be dismissed. Obvious truths must be avoided, as well, in order not to bore the reader. An outline only is necessary. More is verbosity. A reader might not take exception, but won't take interest either. Make the reader work.
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