The $1.99 Soft Drink

At a mega-grocery store, the deli has a pernicious rule. They don't allow customers to buy drinks from the rest of the grocery store; only from the deli. Why, I don't know. It seems like a strange rule. Maybe they want customers to buy the sugary sodas that have a higher profit margin. I don't like sugary sodas. I like the juice of carrots, grapefruit, lemons, or oranges, which are sold in the grocery store. Due to this rule, which the cashier rigidly enforced, I ate my meal without drinking. However, the thousands of dollars I spent at that grocery store over the years won't be repeated. There are other grocery stores, after all. The dozen-odd people I recommended the grocery store to over the years won't be repeated. Now I have a different story to tell instead of gushing over the food selection, which again, are duplicated by other grocery stores. They ain't the only game in town, not by a long shot. It does seem odd to me that the one-time possible sale of a $1.99 soft drink is preferred over goodwill. The urge to control customers can be taken too far. Greed is short-sighted, snatching for pennies while losing dollars.

by igor 04:20 4 replies by igor 09:32 0 comments