Subscribing by Email

My mail reader informs me of new messages instantly. Partly for that reason, I never subscribe to newsletters. I never want to receive email from any company unless I have had recent or ongoing business with that company. Amazon sends me email when I write a review, or when someone comments on my review, and that is all right as well. Email in response to recent action is all right. However, companies assume that someone wants a newsletter on the slightest pretext. I left a comment on ZDNET recently, and their morons concluded I wanted a newsletter subscription. ZAP! POW! WRONG! If I want to read something, I will visit a site or subscribe via RSS. Only important matters should be transmitted via email. Email is for friends and business contacts only. Has ZDNET never heard of RSS feeds? What dinosaurs! Actually, I don't use RSS either, but if I were of a mind to want a regular newsletter, then RSS is how I would go about it.

Some outfits require a user to jump through a bunch of hoops in order to unsubscribe. Many require typing in the email address. I don't bother with all of that. The maximum effort I'm willing to put forth to unsubscribe is two clicks. I am doing the sender a favor by actually being nice enough to unsubscribe. If a third click or any typing is required, then I won't unsubscribe. Instead, I'll mark the email as spam. The more people that mark such email as spam, the more likely that the email provider, such as Yahoo, will default all the sender's emails to the spam folder for all users, which is right, because newsletter-pushers are indeed spammers.