Today I saw $25 AMC Regal Cinema gift cards going for $20. It made me wonder whether I would even be interested if they were going for $10. I am certainly not interested at $20.
Long ago, cinema owners went out of their way to make the movie-going experience horrible. Lousy, unhealthy, overpriced food and drinks that I would not feed an animal, commercials!--just like watching TV at home, long lines and exorbitant ticket prices persuaded me only a fool would buy a ticket to see a movie. That is why I have not been out to see a movie for years. I still don't think cinema owners know what time of day it is. In order for cinema owners to draw crowds back in, they would have to make the experience nice, and they have no clue how to do that. I am looking forward to the day when the cinemas close down for good and stay closed and all that space gets used for something interesting like a theater.